In today’s market place the internet has become a highly effective marketing tool. Online marketing has many advantage including – cost effectiveness, short response times, ease of monitoring and of course the internet allows access to a vast audience. CANDA can provide marketing strategies and solutions as part of your online presence. This includes analysis of your site traffic to ensure that your site is hitting the right target audience to get the best ROI (return on investment). Help in identifying your KPI (key performance indicator) together with the implementation of relevant marketing. Key areas:
SEO (Search Engine Optimisation): is a methodology of strategies and techniques to increase the number of visitors to your site by increasing the ranking of your website within major search such as Google and Yahoo. PPC (Pay Per Click): is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site. Search engine advertising is one of the most popular forms of PPC. Pay Per Click can be a very effective marketing tool allow you to directly pin point set areas/produces directly within the search engine. Email Marketing: is a direct digital marketing technic that uses email as a direct delivery method. It can be used for brand and customer loyalty building, acquiring or converting customers. Online 'viral' marketing aids: viral marketing is not just video’s on You Tube as most people seem to think. Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users. Good example of this is via email where good and or services are advertised on all your emails. Web site trackers & statistics: website tracker provide statistical data about your visitor traffic. This data can be analysed to help make website management decisions updating content for example or to monitor the current demographic of a page or set of produces. Coupled with PPC with can be a very powerful marketing tool.